Funnel Analysis
Total Conversions
4,521
+15.3% vs last period
Overall Conversion
3.2%
-0.3% vs last period
Biggest Drop-off
Checkout → Payment
87% drop-off rate
Conversion Funnel
1
Homepage Visits
100,000 (100%)
2
Product Page Views
45,000 (45%)
55% drop
3
Add to Cart
22,000 (22%)
51% drop
4
Checkout Started
8,500 (8.5%)
61% drop
5
Purchase Completed
3,200 (3.2%)
Final
Key Insights
Critical Drop-off at Checkout
87% of users abandon at checkout. Consider simplifying the payment process or adding trust badges.
High Engagement on Product Pages
45% of visitors view products - above industry average of 35%.
Recommendations
Simplify Checkout
Reduce form fields from 8 to 4
Add Trust Badges
Display security certifications at checkout
Enable Guest Checkout
Remove mandatory account creation