User Paths

Most Common Paths to Purchase

Path 1 12,845 users

Home Products Cart Purchase

Path 2 8,234 users

Home Search Product Purchase

Path 3 5,621 users

Home Blog Product Purchase

Drop-off Points

Blog → Product

72% drop-off rate

72%

4,521 users

Search → Product

45% drop-off rate

45%

2,834 users

Cart → Checkout

38% drop-off rate

38%

1,892 users

Path Flow Visualization

Home

100,000

Search

62,000

Product

34,000

Cart

8,500

Checkout

5,200

Purchase

3,200