Privacy Policy

Last updated: June 25, 2026

1. Information We Collect

We collect information you provide directly to us, including:

  • Account Information: Name, email address, password, and company information when you create an account
  • Payment Information: Credit card details and billing address (processed securely through Creem)
  • Customer Data: Data you upload or connect to our platform for analysis purposes
  • Usage Data: Information about how you interact with our platform and services

2. How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve our services
  • Process transactions and send related information
  • Send you technical notices, updates, and support messages
  • Respond to your comments, questions, and customer service requests
  • Analyze usage patterns to improve user experience
  • Detect, prevent, and address fraud and security issues

3. Information We Collect About Your Customers

When you use B2Metric IQ to analyze customer data, we process on your behalf:

  • Behavioral Data: Page views, clicks, sessions, and user interactions
  • Event Data: Custom events you define for tracking specific actions
  • User Attributes: User properties, demographics, and segments
  • Device Information: Browser type, OS, and device identifiers

This data is owned by you and we process it solely to provide our services. We never sell or share your customer data with third parties.

4. Data Retention

We retain your information for the following periods:

  • Account Data: Retained until you delete your account or for 30 days after account deletion
  • Customer Event Data: Retained according to your subscription plan (7 days for Free, 1 year for Pro, custom for Enterprise)
  • Usage Analytics: Aggregated and anonymized data retained for up to 2 years for product improvement
  • Payment Records: Retained for 7 years as required by financial regulations

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to:

  • Remember your preferences and login status
  • Understand how you use our platform
  • Deliver personalized content and recommendations
  • Provide secure authentication

You can control cookies through your browser settings. Disabling cookies may affect platform functionality.

6. Data Security

We implement industry-standard security measures including:

  • Encryption of data in transit using TLS 1.3
  • Encryption of sensitive data at rest using AES-256
  • Regular security audits and penetration testing
  • SOC 2 Type II compliance
  • Role-based access controls

7. Your Rights

You have the right to:

  • Access your personal information
  • Correct inaccurate data
  • Delete your data (subject to legal retention requirements)
  • Export your data in a portable format
  • Opt out of marketing communications
  • Request data processing restrictions

To exercise these rights, contact us at support@b2metric.iq.

8. Third-Party Services

We use third-party services for:

  • Payment Processing: Creem - handles credit card payments securely
  • Cloud Infrastructure: AWS/GCP for data hosting
  • Analytics: Internal usage analytics to improve our service
  • Email: Transactional and marketing emails

These services have their own privacy policies. We encourage you to review them.

9. Children's Privacy

Our services are not directed to individuals under 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place, including Standard Contractual Clauses and adequacy decisions.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes via email or prominent notice on our platform. Your continued use after changes constitutes acceptance of the updated policy.

12. Contact Us

For questions about this Privacy Policy or to exercise your rights, contact us:

Email: support@b2metric.iq
Address: B2Metric IQ, Inc.
San Francisco, CA 94105
United States